DropKaffe | Video Campaign
DropKaffe launched a new health-focused sub-brand, Goodness, introducing oat smoothies in flavors like Chocolate and Vanilla. Each variant needed its own bite-sized video campaign for digital platforms—targeting health-conscious, on-the-go consumers.
Challenge
Position the brand as modern, clean, and convenient—without losing its indulgent and flavorful character. We had limited time per film and had to balance aesthetic storytelling with informative clarity.
Impact
The 10-sec and 30-sec ad formats were rolled out across Meta & YouTube, with over 150K+ combined views. Visual language developed during this campaign influenced DropKaffe’s broader D2C communication style that year.
Task
Assisted in the complete post-production cycle across 3 product videos—including ad variations, graphics, overlays, and infographics. Collaborated with video editors and brand team to ensure message clarity, flavor distinction, and visual consistency.