AI Creations • 2026 · Ongoing
AI Ad Break
AI Ad Break is my ongoing collection of AI-assisted advertising experiments. I lead the creative direction and take each idea from concept to final edit. The collection will include product commercials, story-led brand films, short ads for social media and experimental visual concepts.
Objective
Build a repeatable process for turning a brief into a finished ad, and explore how different AI tools give me control over the look, movement and pacing.
Challenges & Decisions
Keep the message clear
I start with one idea the viewer should remember. That gives me a way to decide which shots belong in the edit.
Keep the visuals consistent
I establish references for the product, lighting and framing before generating shots, then refine any shots that break continuity.
Approach
Set the direction
I define the audience, the main message and the visual direction before making the first shot.
Build the shots
I develop product stills, generate motion and refine the shots that work together as a sequence.
Shape the edit
I cut the sequence, refine the pacing and build an end frame that reinforces the message.
Outcome & Reflection
Each finished ad gives me a chance to test a different production workflow. The edit is where I find out whether the shots work together. A striking image earns its place when it helps the viewer understand the product or follow the story.