Crash – Melatonin Gummies Branding
A complete brand identity and packaging design project for Crash, a lifestyle-focused melatonin gummies brand targeting young professionals struggling with sleep. The objective was to create a modern, approachable identity that avoids a “medical” look, instead positioning Crash as a stylish wellness brand. Deliverables included logo, color palette, packaging, lifestyle imagery, stationery, and digital brand applications—ensuring a cohesive presence across all touchpoints.
Task
The project involved building Crash’s visual identity from the ground up. This included creating a distinctive logo and type system, developing a soothing yet modern color palette, designing packaging for a 30-count gummy product, and producing high-quality lifestyle imagery for marketing. Additionally, stationery, social media assets, and brand applications were crafted to extend the identity across both digital and print platforms. AI tools were used to assist in generating some lifestyle mockups and content concepts, ensuring speed and variety while maintaining design consistency.
