Google in Motion – Animation Series
Google in Motion is a self-initiated motion design project that explores the expressive potential of logo animation by reimagining the iconic Google logo in unique styles. Each animation experiment demonstrates how motion can elevate brand identity, storytelling, and audience engagement.
This project examines logo motion from a creative automation perspective—highlighting scalable systems where a brand’s visual identity can be transformed through adaptable and looping web animations.
By pushing the boundaries of a well-known brand, this concept project opens conversations around branding consistency, adaptive identity, and motion-first communication in digital platforms.
Task
Develop and animate multiple versions of the Google logo to explore how subtle changes in rhythm, form, timing, and behavior can reflect different brand personalities and emotional tones—while keeping core recognizability intact.