Campaigns · Social Media · Motion & Video · Brand & Packaging · 17 June 2021 – 16 March 2023
MediBuddy — Creative Direction
Digital healthcare platform
MediBuddy brings online doctor consultations, at-home lab tests and medicine delivery into one platform. I set the visual direction, led six designers and created campaign, motion, CRM and print work. I also visited locations on MediBuddy’s behalf to film footage for company videos and used AI-assisted workflows in creative production.
Objective
Help people understand which healthcare services MediBuddy offered, what each campaign or promotion meant for them, and what to do next.
Design priorities
Keep MediBuddy recognisable across formats. Give the main message room to read, whether someone was seeing a TV band briefly, scanning a paid ad or opening an email.