Brand Identity · Packaging · July 15, 2025
Crash
Melatonin Gummies Branding
A lifestyle-led identity for a calmer nightly routine. Crash brings melatonin gummies into an approachable wellness experience, with a connected visual system across identity, packaging and brand applications.
Objective
Make sleep care feel approachable for young adults navigating busy routines. The identity needed to communicate calm and clarity while giving Crash a distinctive personality across packaging and everyday brand interactions.
Design priorities
Build a recognisable wordmark, establish a clear packaging hierarchy and create a visual language that could extend consistently across product formats, imagery and digital touchpoints.