Brand Identity · Packaging · September 1, 2023
Pro Nature
Branding Showcase
A brand refresh for Pro Nature Organic Foods, a certified-organic staples brand, connecting identity, packaging and retail communication across more than 200 SKUs.
Objective
Help Pro Nature stand out in a crowded “green” aisle while conveying trust, freshness and sustainability across flours, millets, pulses, spices, oils, snacks and ready-to-eat products.
Design priorities
Modernise the logo, build a flexible colour and type system, and create an illustration style that could scale across every pack format and retail touchpoint.