Pro Nature Branding Showcase
Pro Nature Organic Foods offers 100 % certified-organic staples—flours, millets, pulses, spices, oils, snacks, ready-to-eat.
Challenge
Stand out in a crowded “green” aisle while conveying trust, freshness, and sustainability across 200 + SKUs.
Impact
- 25 % shelf pickup in 6 months (scanner data)
- 18 % packaging change-over cost via modular dielines
- 40 % boost in aided brand recall (pre/post survey)
Task
Led end-to-end brand refresh: market research → logo modernisation → colour & type system → illustration style → multi-format packaging → retail & promo assets.
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