Video Campaign · Motion Graphics · October 15, 2017
DropKaffe
Video Campaign
Bite-sized product films for Goodness, DropKaffe’s health-focused oat smoothie sub-brand, built for on-the-go audiences on Meta and YouTube.
Objective
Introduce each Goodness flavour, including Chocolate and Vanilla, with its own short digital film for health-conscious consumers.
Design priorities
Position the brand as modern, clean and convenient while keeping its indulgent, flavourful character — with limited time per film to tell the story and inform.
