Sales Analytics Dashboard

Sinope Integrated is a full-service digital agency offering software to businesses across industries like healthcare, finance, e-commerce, and real estate. They needed a dashboard that could serve this wide range of clients without sacrificing usability. Sinope Integrated had a requirement to design a web-based analytics platform that could handle everything from sales data to billing, delivery, and customer insights—all in one unified interface.

Challenge

The goal was to build something modular, scalable, and intuitive enough to help users quickly access vital metrics—without getting buried in spreadsheets. The platform needed to support multi-role use (admins, sales, support) and still look light, clean, and modern.

Impact & Takeaways

Sinope pitched and closed sales with 4 new enterprise clients the same quater
Delivered a fully reusable design system (colors, components, typography, modules)
Unified analytics, CRM, invoicing, and delivery tracking into a single smooth experience

Task

To design a sales intelligence web dashboard capable of tracking leads, billing cycles, and delivery timelines, while enabling users to gain actionable insights from interactive reports. The challenge was integrating complex data in a user-friendly interface, while ensuring performance, flexibility, and multi-device compatibility. The platform also required messaging and communication features, role-based access, and visual clarity for high-level decision making.